New York City’s official destination marketing organization has collaborated with Warner Bros. Pictures to create Fantastic NYC, a campaign inspired by the upcoming movie Fantastic Beasts and Where to Find Them. The new marketing and communications initiative will spotlight the 1920s New York City, which plays a starring role in one of the most hotly anticipated film releases of the year.
“There is a powerful link between film and tourism and the launch of Fantastic NYC is a wonderful opportunity to promote the modern-day magic of New York City to a global audience,” said Fred Dixon, CEO and president of NYC & Company. “By inspiring visitors to come and experience the enchanting locations seen on screen, we can drive growth from tourism and its economic benefits across the City’s five boroughs.”
Fantastic NYC inspires visitors to explore New York City through curated editorial content, social media utilising #fantasticnyc, and the website features tips designed to help visitors create their own magical NYC moments. Tips from NYCGo will include experiences including Magic NYC, Hidden NYC and Beastly NYC.
The adventures in the movie are set in 1920s New York and many landmarks of the era still stand today:
Bergdorf Goodman: The 1928 Bergdorf still stands, and now features eight floors of women’s clothes and an on-site restaurant. There’s also a men’s store across the street.
Central Park Zoo: After extensive renovations, the zoo is very different from its 1920s incarnation, before the menagerie of animals maintained near the armory formally opened as a zoo, but the sea lion pool remains a focal point. Today, Central Park Zoo is a pioneer in re-creating natural habitats in urban environments.
Lower East Side: While new buildings and chic nightlife have moved in, you can still recognise some of the architecture and visit surviving businesses from the 1920s, like Russ & Daughters (an appetizing shop) and Yonah Schimmel (which serves knishes). The Tenement Museum, a National Historic Site, offers tenement and neighbourhood walking tours along with other educational programming.
Statue of Liberty: Ellis Island has long since transitioned into a second life as a museum, but the island and the Statue of Liberty remain powerful symbols of America’s history as a nation of immigrants who came to these shores looking for a better life.
Times Square: Still the site of the New Year’s Eve ball drop, the iconic square features adjoining buildings that are adorned with video billboards and even brighter lights.
Beginning November 17, 2016, visitors can join a new Fantastic NYC Tour to visit landmark locations across the city that inspired the magnificent 1920s New York brought to life in Fantastic Beasts and Where to Find Them. For more information about On Location Tours, go here.